Anyword

SEPTEMBER 9, 2022

To celebrate World Trade Day, the ice cream brand created the #FairTweets campaign , which included a microsite that allowed people to write a tweet and Ben and Jerry’s would “recycle” any unused tweet characters by replacing them with a message about World Trade Day and a link to an article about fair trade (and of course, the hashtag #FairTweets).

Social Media 98

Social Media Conversion Media Tips 98

LeadSloth

AUGUST 11, 2009

Interview with Terry Whalen from CPC Search. Jep: What are you tips for creating effective landing pages and/or microsites? We have never found microsites to be a good investment of our time. To generate demand for your products, it’s not enough to nurture the existing leads in your database. do you find most effective?

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

NuSpark Consulting

MARCH 9, 2013

These ‘thank you” page URLs are the page URLs you will be tracking on your website (as well as any pay-per-click or online advertising landing page or microsite). For example, “Google” is a source, “organic” and “cpc (cost per click or paid search)” are mediums. For dimension, the top level measure is source/medium.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

Marketing Insider Group

JANUARY 28, 2015

Each has a different model but mostly you can buy this traffic on a Cost-Per-Click (CPC) basis. Finally, Rent the Runway launched a microsite dedicated to its user-generated content. Next, you should look for paid sources like Google AdSense, Outbrain, Taboolah, Nativo, and Sharethrough.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Hubspot

JULY 21, 2015

Research Reports - Often presented as a gated PDF, or an ungated microsite. In fact, targeted spend can help certain pieces of content get unprecedented amplification when you find an efficient CPC. Types of Premium Assets to Create: Ebooks - An incredibly popular format, typically presented as a PDF and redeemed behind a form.

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28