Liveintent

DECEMBER 20, 2021

In a recent podcast with Jason Oates, chief business officer at LiveIntent, ClickBank’s business development manager, Kyle Kostechka, points out that “[Email] is like Keith Richards at this point: everyone keeps thinking it’s dying, but it’s just still here kicking, just as viable as it was 10 years ago.”

Cost per Acquisition 126

Cost per Acquisition CPA Lock-In Opt-out 126

Convert

SEPTEMBER 15, 2021

This past July, Colorado passed the Colorado Privacy Act (CPA) , making it the fourth state to enact comprehensive privacy legislation in the US, after California, Nevada, and Virginia. Colorado CPA. Right to opt-out of behavioral advertising. Right to opt-out of sales of personal information. Nevada SB220.

Act-On 98

Act-On Privacy CPA Cost per Acquisition 98

Webbiquity

JUNE 19, 2019

If you’re struggling to stay locked into this aspect of your business, don’t worry, you’re not alone. Once the site is launched, you can generally opt to pay a web development service provider a small retainer to perform basic regular maintenance and to be there for you anytime you need additional help. Guest post by Cassy Hathaway.

Paid Search Agency 164

Paid Search Agency Enterprise Management Marketing AI Work Management 164

Liveintent

JUNE 15, 2021

“CPM, CPC, and CPAs are going to go up. Unlike Facebook, it’s opt-in, addressable, and one-to-one with the consumers. And they can’t do that if their data is locked behind Facebook’s walled garden, never to be activated outside of that singular platform. ROAS is going to go down.

ROAS 62

ROAS Paid Search Agency Cost Per Thousand CPM 62

QuanticMind

JULY 7, 2023

Those conversions will also cost more this time of year—the CPA for a sale or acquisition on December 22 will likely cost more than it did on June 8. The element of supply-and-demand is as real as Santa is to your 3-year-old, so buy earlier to lock in space. What does that planning entail?

Trends 52

Trends Campaigns Marketing Strategy Marketing & Strategy 52

Optinmonster

MARCH 19, 2021

Every new field box adds a new step of friction for your user and gives them another reason for NOT filling out your form. Just check out this post on progressive profiling to get more of the data you need. That way, when you see an idea you like, you can incorporate parts of it into your brand’s lead capture forms. No worries.

Lead Capture 83

Lead Capture Examples Lead Scoring Lead Ranking 83