Outbrain

MAY 14, 2019

Marketers can use Outbrain’s CPC by Section tool to change their bid at the publisher’s section level and truly optimize on performance. Why should you use the CPC by Section tool? How can Performance Marketers Leverage the CPC by Section tool? Pro Tip: When the campaign average CPC decreases, your campaign may lose traffic.

Cost per Acquisition 42

Cost per Acquisition CPC Cost Per Click CPA 42

Convince & Convert

MARCH 19, 2018

Here, the non-profit brand has brilliantly humanized a pressing political issue using the power of storytelling: 3. Then make sure you’re operating on a CPC bidding model. If it’s conversions you’re after, make sure you’re paying on a CPA basis. For inspiration, watch this example from UNICEF.

Paid Content 148

Paid Content Paid Search Agency Top of Funnel Ads 148

Biznology

DECEMBER 14, 2010

Want more press? And Google's AdWords is likely the most famous cost-per-click (CPC) service out there. But don't forget cost-per-action/acquisition (CPA). Search has become such a popular marketing channel because almost everyone uses search. But "everyone" also uses email, social media and mobile phones, too.

Cost Per Thousand 80

Cost Per Thousand Cost per Acquisition Cost Per Click Google 80

Act-On

FEBRUARY 26, 2024

Ad click describes the action a user takes when they interact with an ad by either clicking on it with their mouse, tapping it on a touchscreen, or pressing enter on their keyboard. Marketers calculate CPA by dividing the total amount spent on an advertising campaign by the number of new customers acquired through that campaign.

Paid Content 215

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 215

SendX

SEPTEMBER 9, 2018

If your ad has a very high score, you have pretty good chances of getting your ad displayed without having the highest Cost Per Click (CPC). And you can DRASTICALLY reduce your CPC and boost your conversions at the same time by keeping the other 4 factors into account. They actually WANT you to have low CPC and high performance!

Paid Search Agency 151

Paid Search Agency Ads Google Cost Per Click 151

Online Marketing Institute

JANUARY 4, 2011

” I think they like to see press releases added to a website, case studies uploaded on a regular basis, and blog posts showing up on the domain, on a consistent basis (I typically recommend around three new blog posts per week, for those clients who are able to do so).

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Bannerflow

MAY 2, 2019

It really is as simple as pressing a button. These campaigns are usually measured by cost-per-acquisition (CPA) and click-through-rates (CTR). Cost-per-click (CPC): Total cost divided by the number of conversions from visitors coming from your ads. How do you publish with a creative management platform (CMP)?

Display 40

Display Advertisements Advertising Cost per Acquisition 40