ViewPoint

MARCH 12, 2013

I had the great the opportunity to interview Lori Wizdo , B2B marketing analyst at Forrester Research. Lori is a senior analyst with extensive marketing, sales, and operation experience in the information systems and software industries. Twenty years ago, people would just buy a list and call it leads. That’s a big improvement.

Forrester 120

Forrester Work Management Marketing Management B2B Sales 120

ViewPoint

MAY 5, 2015

I feel so strongly that nurturing needs to be a focus, I asked a panel of 11 experts to weigh in on the best lead nurturing programs (and processes) and what to expect in the coming year. There were some terrific responses and I’ll share them over the course of two blogs. The welcome email.

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Peer-to-peer 120

Online Marketing Institute

JULY 31, 2009

The data has to flow back and forth and not dirty up the pipeline with raw leads. 7) Lead nurturing — automates follow up communication, is drip or event-triggered, and allows marketing to educate, persuade, and accelerate buyers as they move through the purchase process to the point where they become “sales ready.”

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

The Lead Agency

APRIL 30, 2019

Digital innovations are transforming businesses across industries; changing the way they operate and reshaping the economy. The most effective strategies for your company will, of course, depend on your unique goals and objectives as well as your team’s skills and resources.

Paid Search Agency 86

Paid Search Agency Marketing Budget Marketing Management Marketing Automation Services 86

Markempa

MAY 22, 2019

Forrester Consulting discovered, “ 65 percent of marketers struggle to employ emotional marketing as they turn to automation to improve customer engagement.” Of course not. For more on this read, How to Put the Customer First in Lead Generation. Here’s what I mean. What is their goal?

Account Based Marketing 87

Account Based Marketing B2B Sales Paid Search Agency Intent 87

Rollworks

JUNE 3, 2018

This weak structure is probably why Forrester found that, on average, only 0.75% of leads that companies generate actually result in sales. If your team doesn’t trust the data, they can’t operate efficiently or effectively. And if the data isn’t accurate, it can lead to deal-killing mistakes. Only 0.75%?

Account Based Marketing 40

Account Based Marketing Work Management Top of Funnel Marketing AI 40

Lead Liaison

MARCH 7, 2018

We actually have three-day training courses on marketing automation and software platforms like this. And number three, scale your operations. The final piece here, in terms of kind of the essentials of marketing automation is about scaling your operations. So use nurturing to help. And number two, deliver sales insight.

Training 48

Training Webinar Metrics Lead Liaison Paid Search Agency 48