Martech

FEBRUARY 21, 2022

Vendors love to talk about what their technology can do and will readily discuss case studies. The biggest-name vendors often have the most technical debt. Some of the most prominent martech vendors today have been around for some time, and their systems — including those they acquired — are getting long in the tooth.

Vendors 95

Vendors Tips Allocation SWOT 95

Marketing Insider Group

NOVEMBER 18, 2020

One of the most common ways to get started is by using your marketing agency or internal committee to identify your top five to ten competitors and conduct a SWOT analysis for each. The management team expects marketing to lower customer acquisition costs. Review your approach to using marketing technologies. What about the buyer?

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Marketing Insider Group

AUGUST 30, 2019

One of the most common ways to get started is by using your marketing agency or internal committee to identify your top five to ten competitors and conduct a SWOT analysis for each. The management team expects marketing to lower customer acquisition costs. Of course, these tools can also be used to enhance existing marketing campaigns.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

The Effective Marketer

MAY 27, 2015

Some vendors have a direct link on their main website to their support pages but a lot don’t, so this might come in handy. Some people like to do SWOT analysis that show for each competitor strength how you should respond, for each weakness how to exploit, etc.

Work Management 100

Work Management Marketing Management Marketing Proposals Paid Search Agency 100

Hubspot

MARCH 18, 2019

As professional services firm BTS points out , key account programs often lead to increased costs and lower margins. Imagine your customer has narrowed down their choice of vendor to you and one another company. Instead, review your current customers and their historical ratio of revenue to costs. Do you have the capacity?

Work Management 84

Work Management Marketing Management Cross-Selling Customer Satisfaction 84

Marketing Insider Group

AUGUST 30, 2019

One of the most common ways to get started is by using your marketing agency or internal committee to identify your top five to ten competitors and conduct a SWOT analysis for each. The management team expects marketing to lower customer acquisition costs. Of course, these tools can also be used to enhance existing marketing campaigns.

Resource Management 21

Resource Management Work Management CMS Development Marketing Management 21

Content Standard

OCTOBER 15, 2014

A SWOT (strengths, weaknesses, opportunities, and threats) analysis could prove useful at this stage to help you understand the dynamics of the industry and know where you stand in relation to your competitors. Use a spreadsheet or a chart to compare vendors and rank them according to your own developed system. Do Your Research.

Work Management 40

Work Management Marketing Management SWOT Content 40