article thumbnail

Google’s cookie deprecation: An essential marketing playbook for the post-cookie era

Martech

Beyond removing outdated or duplicate records, implement processes to validate the quality of incoming data and standardize data formats across your database. Dig deeper: What is identity resolution and how are platforms adapting to privacy changes? Be proactive and put this into practice. Schedule your data hygiene regularly (e.g.,

article thumbnail

Burger King’s NFT push: Wednesday’s daily brief

Martech

RPEOrigin.com co-founder Ryan Phelan has a lot to say about “Pixelgeddon” – also known as Apple’s Mail Privacy Protection feature, which went into effect on Monday, Sept. BIMI is a brand-supported logo within supporting email clients,” said Danielle Gallant, Email Strategist at Validity, speaking at MarTech.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Email Marketing Metrics & KPIs – Monitoring B2B Success

Binary Demand

Ensure the email addresses you collect are valid by using real-time validation tools to gather more valuable addresses and avoid inactive users. While tracking the open domain rate for Apple Mail users without Mail Privacy Protection (MPP) may be challenging, it’s still worth considering.

article thumbnail

B2B Website Design Trends that Work for Professional Services

Hinge Marketing

In the professional services, expertise is your product and experience is validation. This new generation grew up online and with social media, so they search for expertise, validate referrals and use technology differently than their predecessors. The main obstacle is video’s high production costs. Let’s get started.

article thumbnail

40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

Convert

It’s designed to help you with usability testing, customer support, bug fixing, and campaign validation. Capturly Capturly is a funnel analytics tool that combines the power of heatmaps and session replays to give you a visual of your customers’ experiences with your websites. Overall score (based on our test and analysis): 6/10 Rating: 4.2/5

article thumbnail

The Entrepreneurs’ Guide to A/B Testing on Shopify Stores (+ 9 Shopify Entrepreneurs Share Their A/B Testing Stories With Results)

Convert

Mail Privacy Protection (MPP) has made sure of that. A/B testing flips the old playbook on its head and gives you the chance to use a scientifically valid approach that is repeatable, reliable, and profitable. Reduce the cost of failing. Your open rates are skewed Email numbers are no longer accurate.

article thumbnail

The Entrepreneurs’ Guide to A/B Testing on Shopify Stores (+ 9 Shopify Entrepreneurs Share Their A/B Testing Stories With Results)

Convert

Mail Privacy Protection (MPP) has made sure of that. A/B testing flips the old playbook on its head and gives you the chance to use a scientifically valid approach that is repeatable, reliable, and profitable. Reduce the cost of failing. Your open rates are skewed Email numbers are no longer accurate.