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Metaverse dangers: How to protect brands from the dark side

Sprout Social

There isn’t much regulation at the moment, which has led to inconsistent expectations and user experiences, especially surrounding security and privacy best practices. According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse.

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5 Types of Data Breaches You Should Know About

Valasys

According to Purplesec.us, the estimated cost of Ransomware attacks is expected to rise to $20 billion in 2020 from $11.5 Moreover, the average cost of ransomware attacks on businesses remained $133,000. 3) Phishing. Companies, on average, take more than 90 days to identify a data brea ch. billion in 2019.

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Who are the Buyers of Cybersecurity Solutions?

Madison Logic

This opportunity’s most significant growth areas include cloud security, application security, and data privacy. According to Ivanti , healthcare executives plan on increases in cybersecurity infrastructure and training investments for 2023. billion in 2023. Who are the buyers?

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Email Debrief: Marketing and Design Trends

Litmus

There is a cost to getting BIMI set up. The more confident your subscribers are that it is indeed you sending them an email, the less friction there will be in opening, reading, and engaging with your content—which is good for everyone, especially in a world where phishing and email scams are on the rise. There are ethical concerns.

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How Marketers Can Protect Customers’ Personal Data from AI Abuse

Single Grain

In a world where our lives are intertwined with the digital realm, the conversation surrounding privacy, identity theft, personal data and the implications of artificial intelligence (AI) has never been more relevant. Marketers should also always implement a privacy-first approach in their AI strategies.

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What Is Data Security?

Salesforce Marketing Cloud

Data breaches can also expose trade secrets and intellectual property, cost revenue and market share, and erode your hard-won competitive advantage. Some common types of cyberattacks are phishing, broken access control, compliance problems, Internet of Things (IoT) attacks, and ransomware.

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Why we care about email marketing: A marketer’s guide

Martech

Email remains a cost-effective way of reaching audiences and driving outcomes. Permission and privacy regulation. The evolution continues, too, because permission is now intertwined with privacy expectations, both from the individual’s perspective and as enshrined in law in just about every country with commercial email senders.