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Why You Need Digital Marketing Experts

KEO Marketing

Every year, organizations are increasingly allocating bigger shares of their overall marketing costs towards digital. According to Forrester Research, last year, the average company dedicated 30% of its marketing budget to online efforts. Finding Digital Marketing Experts .

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Why Is Search…So…Darn…Hard!

Marketing Insider Group

This would not be effective or cost efficient. The search terms you use may not be the same terms the people in our target market are using when searching for our solutions. Mike Craig Oct 18 2010 I always seem to revert back to the same conflicting question: Are you more interested in volume or cost-efficiency?

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

(Statista) 97% of marketers using Account-Based Marketing (ABM) report it delivers higher ROI than other marketing activities. WARC) 94% of B2B marketers implement ABM strategies. WebFX) 80% of marketers plan to augment their ABM budgets. LinkedIn) An ABM strategy can boost marketing revenue by 208%.

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B2B Social Media Marketing -- Does It Work?

Online Marketing Institute

Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates. Thats quite a large number considering offline avenues you have at your disposal can often cost more than social media marketing, and offer fewer success metrics to prove return on investment.

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Best of 2009 (So Far): Social Media Marketing, Part 3

WebMarketCentral

What's the best method for approaching social media marketing? What tools are available for cost-effectively monitoring brand conversations across social media sites? Discover the answers to these questions and others here in more of the best blog posts and articles about social media marketing so far this year.

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B2B Lead Generation Boosters: 25 Rocket-Fueled Strategies and Ideas to Propel Your Pipeline

NetLine

Source: Forrester Some of the lead types that have featured in versions of this model include: Inquiries (INQs): As the name suggests, these are leads that have come as the result of direct contact from potential customers. You’ll also want to integrate intent data into your marketing automation tools for maximum impact.

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How to build a winning pharma marketing strategy using digital-first events

SpotMe Blog

By sponsoring healthcare events, pharma companies can raise awareness of their drugs through presentations, distribute samples and marketing materials, and network with professionals. Digital marketing channels are the fastest-growing area of pharma marketing. An omnichannel approach boosts brand consistency and reach. #5