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Adobe Experience Cloud Blog
JULY 22, 2021
Sure, they were from some company I’d never heard of, only had 2 customer reviews and were a fraction of the cost of name-brand competitors. Sometimes not investing in the right tools can cost you a lot more in the end. Namely, B2B advertising leader LinkedIn and the #1 B2B marketing attribution application, Bizible.
Adobe Experience Cloud Blog
JULY 22, 2021
Sure, they were from some company I’d never heard of, only had 2 customer reviews and were a fraction of the cost of name-brand competitors. Sometimes not investing in the right tools can cost you a lot more in the end. Namely, B2B advertising leader LinkedIn and the #1 B2B marketing attribution application, Bizible.
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Zoominfo
JANUARY 4, 2022
Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. Forrester predicts that “marketing leaders will turn to smarter (more autonomous and automated) solutions with complex tech stacks” — and we couldn’t agree more. Time-to-value with ABM has been a big challenge,” Pillai says.
Single Grain
JUNE 30, 2022
Programmatic ads are one of the most efficient, cost-effective, customizable, and data-driven methods of buying paid media. To get the most out of your programmatic ad spend, it's wise to work with a programmatic advertising agency because of their immense experience in automated ad buying and selling. What Is Programmatic Advertising?
SpotMe Blog
JUNE 28, 2023
Engaging customers and building long-lasting relationships takes up a lot of time and energy. After working with 12,000+ enterprise event marketers over the past 20+ years, our team has studied what it takes to create a successful webinar marketing plan to help you build better customer relationships with minimal time and effort.
Terminus
DECEMBER 9, 2020
We’re seeing a major shift from spray-and-pray strategies with big marketing budgets to smart, efficient, and targeted revenue generation across the funnel, from net new revenue through customer expansion. Due to this shift, many companies have turned to account-based marketing to connect with their B2B customers more effectively.
Hinge Marketing
MARCH 21, 2019
For those of you that follow a marketing funnel or waterfall model, lead generation is typically identified as a top of the funnel initiative. With demand generation, your efforts cover the entire funnel or waterfall but there is more focus on the middle of the funnel or bottom of the funnel stages. SmartInsights.
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