Three Account-Based Tools That B2B Companies Need Now to Lift Revenues
Madison Logic
AUGUST 26, 2020
Tool 1: Multichannel Media Programs for Full-Funnel Engagement. Forrester Research Principal Analyst Mary Shea predicts that because of COVID-19 and social distancing, face-to-face interactions in a sales cycle will decrease to 5-15% of the total engagement a seller has.
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