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How to Capture Buyer Intent in B2B Marketing

Marketing Insider Group

To attract ideal leads to your business, you must place your customer’s needs, wants, and interests at the center of your sales and marketing campaigns. Quick Takeaways: Customer experience is a leading priority for modern businesses. The Shift to Customer-Centric Marketing. Trace Customer Touch points.

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How Organic Search Rankings Can Help You Save Money on Paid Search Marketing

Marketing Insider Group

With organic search marketing, you can drive traffic to your site naturally without draining your marketing budget. The main difference between paid and organic search is cost. This article of ours on the Top Content Marketing Trends in 2023 ranks on page 1. It “cost” me 2 hours to write it.

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8 Signs You Need an Agency’s Digital Marketing Services

Marketing Insider Group

Hiring a digital marketing service will give you a fresh new perspective from professionals who have the experience and expertise to help you understand why your content isn’t performing. Once that’s figured out, they can help you develop a customized strategy that will work for your specific brand. Not sure how to do this effectively?

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How to Use Content to Boost Your SEO Strategy

Marketing Insider Group

Just releasing a blast of random blog posts or press releases isn’t likely to give you impressive SERP gains. You definitely want quality content publishing at a good pace, but you need to have the right strategy in place to ensure it’s accomplishing the right goals. But what type of content will give you the best results?

SEO 259
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How to Develop a Content Strategy (with Examples)

Marketing Insider Group

In today’s crowded and increasingly digital marketing landscape, you need a strong content strategy in order to reach your audience. It helps the right customers find you at the right time and provides the best possible user experience once they’re on your website. Any company can publish content with fairly minimal effort.

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How Long Does It Take for Content Marketing to Work?

Marketing Insider Group

But if you want to build your business on a firm foundation and grow confidently into the future, content marketing is one of your best options. Here are some stats that prove the value of content marketing (CM): Over 90% of B2B marketers and 86% of B2C marketers use CM. Traditional marketing costs 62% more than CM.

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How to Identify the Right Digital Marketing Channels for Your Business

Marketing Insider Group

Set Your Marketing Budget. Your marketing budget will undoubtedly play a role in which digital channels you choose to use. For example, posting on social media can be virtually free, but paying for Google Ads or investing in a comprehensive content marketing strategy can be pricey. Marketing tools and software.