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What is programmatic advertising?

Bannerflow

Television. Currently, programmatic television ad spend is not big (in the US it accounts for just 2.5% Is it on a cost-per-thousand (CPM) or cost-per-click (CPC) basis? Typically, DSPs that charge on CPM are more transparent with their cost margins. of total ad spend).

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The Ultimate Guide to TV Ads

Hubspot

Cost Per Thousand (CPM). The cost per thousand is the cost to reach 1,000 people with a TV ad. CPM is a commonly-used measure of ad efficiency. The cost of a local TV spot varies but is typically between $200 and $1500 per 30-second ad. Broadcast / Cable TV Ad.