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What is programmatic advertising?

Bannerflow

In 2019, it’s predicted that 65% of all money spent on advertising in digital media will be traded programmatically and that advertisers will spend an astonishing US$84bn on the format worldwide. Television. Currently, programmatic television ad spend is not big (in the US it accounts for just 2.5% of total ad spend).

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The Ultimate Guide to TV Ads

Hubspot

The Federal Trade Commission (FTC) outlawed subliminal messaging in 1974 as deceptive advertising. Cost Per Thousand (CPM). The cost per thousand is the cost to reach 1,000 people with a TV ad. CPM is a commonly-used measure of ad efficiency. Broadcast / Cable TV Ad.