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Can B2C Marketing Succeed on LinkedIn?

Hubspot

For example, if you want to increase brand awareness, the maximum pay-per-1,000-impressions (CPM) type is most likely going to be your winner. Some ad and bid types are more cost-effective than others, so explore all of your options. The company also has its own hashtag, #teamwarby, used by employees and fans.

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The Ultimate Guide to TV Ads

Hubspot

Cost Per Thousand (CPM). The cost per thousand is the cost to reach 1,000 people with a TV ad. CPM is a commonly-used measure of ad efficiency. The cost of a local TV spot varies but is typically between $200 and $1500 per 30-second ad. Broadcast / Cable TV Ad.