KoMarketing Associates

DECEMBER 5, 2017

We reached out to B2B marketers across different industries and asked them the following question: What are B2B marketers prioritizing in their 2018 budget? For us, the best way to do that is to deliver tangible value to our entire community (free and paid) by helping our users stay on top of the latest in marketing technology.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

The Marketing Blender

SEPTEMBER 23, 2019

Our Services. How to calculate and allocate your marketing budget for the next fiscal year in 2020. Tips for planning next year’s marketing budget before the end of this quarter. In Q4, two different phenomena hit marketing departments—either belts get tightened or a “use it or lose it” mentality takes hold.

Allocation 40

Allocation Marketing Budget Cost per Lead Marketing Budget Creation 40

Metadata

JANUARY 27, 2021

But with the rise of the availability of data combined with more scrutinized marketing budgets coming out of 2020, we no longer have the appetite to waste such a large % of our spend on people who will never become a customer. Tightening belts and getting strategic Before 2020 tested us all, marketing departments had more wiggle room.

Differentiation 52

Differentiation Paid Search Agency Ideal Customer Profiles Work Management 52

Metadata

JANUARY 27, 2022

Because the best marketers have their own perspective on everything from metrics to channels to branding. The answers to these questions differentiate those who are well-read versus those who are well-read and have their own hands-on experience to build a unique perspective on. It depends on your marketing budget.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Cost per Lead Work Management 52

Navigate the Channel

JUNE 5, 2023

You may think planning the months up to your biggest tradeshow is the most important in your trade show strategy. It is crucial, but some of the hardest work to move you from leads to sales comes after the thrill of the trade show is gone. This strategy can guide you in creating concise and relevant messages.

Trade Show 65

Trade Show Cost per Lead Thought Leadership Marketing Budget Creation 65

Marketing Insider Group

MAY 24, 2012

Because as consumers are tuning out marketing messages at all stages of the buying process, conversion rates are starting to plummet. And the cost per lead of many marketing programs is starting to soar. You need new resources in staff, budgets and training. 5 Steps to Achieve Content Marketing Success.

Top of Funnel 100

Top of Funnel Advertising Agencies Content Marketing Work Management 100

Hubspot

JUNE 28, 2016

It's fair to call CEOs and CFOs cynics when it comes to their marketing budgets. Either way, it's a problem when clients are more focused on your invoices than your services. If you reduce a client's cost per lead and neither your client nor her C-suite knows it -- has it really happened?

Advertising Agencies 42

Advertising Agencies Paid Search Agency Ad Agencies Work Management 42