83% of marketers rip-and-replace a martech app each year — here’s why
chiefmartech
DECEMBER 9, 2019
This well-known yet not well-quantified phenomenon was the motivation for Chris Elwell and Jennifer Cannon of MarTech Today to launch a research study, Martech Replacement Survey 2020: What Motivates Marketers to Change Applications & Vendors. The results of this replacement study suggest the answer is: a lot. Analytics/BI (18%).
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