B2B Marketing Analytics

AUGUST 4, 2019

Growth Marketing is generating a lot of buzz across marketing organizations. Building the growth marketing function in the organization has climbed up on the list of top priorities for data-driven CMOs. Growth marketing brings to life the intersection of art and science of marketing.

Growth Marketing 40

Growth Marketing Marketing Attribution Multi-Touch Attribution Planning 40

B2B Marketing Analytics

NOVEMBER 29, 2020

Revenue CMOs are growth marketers who are going beyond the traditional marketing execution role. They are relentless when it comes to leveraging analytics to validate their plans and demonstrate with numbers the impact their work is making across the organization.

CMO 100

CMO Marketing Attribution Multi-Touch Attribution Lead Scoring 100

Convert

NOVEMBER 13, 2023

So, product managers, growth marketers, developers, founders, or anyone looking to enhance user experience and boost product adoption and retention, hang on to this. In the end, you’ll be able to use product experimentation to validate each step of the unending journey toward the better version of your product for your users.

Product 52

Product Lead Ranking A/B testing Sample 52

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Every B2B company is investing in content marketing right now. Organic Growth Highlights. 2017 - Sept. January 2017–June 2018.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Conductor

MAY 20, 2022

Rev Up Your Revenue With a Demand En-Gen Fueled by Organic. Led by Lou Cohen – Director of Digital Marketing & DemandGen at Ernst & Young LLP, and Stephan Bajaio – Innovation Consultant. With great banter, multiple Beyoncè references, and invaluable SEO insights, this is a can’t-miss session to watch on-demand.

Enterprise Management 105

Enterprise Management SEO Work Management Lead Scoring 105

SnapApp

OCTOBER 3, 2017

When I don't yet have a field marketing team, each of my functional leaders is accountable to a sales division, and each sales leader works with one marketing leader. Sales leaders don’t spend time with marketers from different functions like events, demand gen , web, and marcom. And, marketers start to think like sales.

Sales Management 97

Sales Management Top of Funnel Lead Ranking Work Management 97

TrustRadius Marketing

NOVEMBER 2, 2022

The Deputy platform enables users to schedule in line with demand, prepare accurate payroll, and communicate more clearly. Adobe Marketo Engage, from Adobe since 2018, aims to help marketing teams drive demand and growth in their companies by delivering exceptional experiences in concert with sales at every stage of the customer journey.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98