WriteSpark

MARCH 21, 2018

However, in most cases, these writing assignments aren't getting done--which is frustrating to both the SMEs and the content marketing managers who oversee the projects. The question becomes: Should SMEs write technical sales materials? Use the criteria below to guide the decision within your marketing environment.

SME 120

SME Copywriting Work Management Paid Search Agency 120

WriteSpark

MARCH 21, 2018

However, in most cases, these writing assignments aren't getting done--which is frustrating to both the SMEs and the content marketing managers who oversee these projects. The question becomes: Should SMEs write technical sales materials? Use the criteria below to guide the decision within your marketing environment.

SME 120

SME Copywriting Work Management Paid Search Agency 120

WriteSpark

MARCH 2, 2011

However, in most cases, these writing assignments aren't getting done--which is frustrating to both the SMEs and the marcom managers who oversee these projects. The question becomes: Should SMEs write technical sales materials? Use the criteria below to guide the decision within your marketing environment.

SME 120

SME Copywriting Work Management Paid Search Agency 120

nDash

NOVEMBER 3, 2021

Pay freelance writers too much and you won’t have enough to make a marketing program sustainable. Examples: a former software developer, CPA or attorney. Think about putting together a quick style guide covering things like audience, tone, keyword usage, and other important information. Case Studies.

Top of Funnel 98

Top of Funnel Case Study Case Studies Work Management 98

Ambal's Amusings

NOVEMBER 5, 2009

Jonathan Kantor's Favorite White Paper -- Transforming Sampling into Shopper Marketing: Walmart’s “Bright Ideas” Event Program. Jonathan Kranz's The eBook eBook: How to Turn Your Expertise Into Magnetic Marketing Material. Edwards Enterprise Software (now a division of Oracle Corporation). Jonathan Kantor.

Paper 100

Paper Enterprise Management Work Management SME 100

ClearVoice

APRIL 2, 2020

While vetting freelancers for your projects, you’ll see these terms pop up often: generalist, journalist, influencer and subject matter expert (SME). Generalists bring a fresh set of eyes to your topic, which can be a refreshing change when your team feels like they’ve said all there is to say about your preferred keywords.

Marketing Budget Creation 127

Marketing Budget Creation Top of Funnel SME Marketing Budget 127

Tiecas

JANUARY 17, 2024

Using content for differentiation of your manufacturing company can be a powerful marketing strategy. Doing so can attract potential customers, expand your market share, and ultimately drive business growth. Those are lofty goals for industrial content marketing. You can’t just say, “We offer exceptional customer service.”

Differentiation 52

Differentiation Work Management Case Study Case Studies 52