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How to craft an effective AI use policy for marketing

Sprout Social

To effectively manage these risks, a company’s AI use policy should center around three key elements: Vendor risks Before integrating any AI vendors into your workflow, it is important for your company’s IT and legal compliance teams to conduct a thorough vetting process. This is harder to detect than something wholly inaccurate.

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Generative AI faces more regulatory and legal challenges

Martech

With creative workers across the board, including marketers, looking to a future of generative AI-powered content creation, some of the highest profile vendors of the disruptive technology are facing regulatory inspection and at least one lawsuit. Been using this private property to train its AI technology, including its chatbot, Bard.

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A Practical Guide to Using AI in Email Marketing (For the Conscientious Marketer)

Litmus

The most prevalent concerns around AI include: Privacy and surveillance Bias and discrimination Inaccurate data Copyright infringement Plagiarism Data breaches Those are some heavy-hitting issues. Here are some of our team’s practical, no-nonsense guidelines for using AI in email marketing: Vet your vendors. have also stepped in.

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inbound marketing training for free

The Effective Marketer

Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e. You can follow any responses to this entry through the RSS 2.0

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The future of groupware in the interactive workplace. | Technology > Software Services & Applications from AllBusiness.com

Buzz Marketing for Technology

Retail Trade. Wholesale Trade. > Of course, the groupware industry needs to learn how to do that without overwhelming users with technicalities and without turning every groupware deployment into a training and configuration headache. TO SELL GROUPWARE IN EUROPE, VENDORS MUST CLOSELY MATCH SOLUTION WITH END-USER NEEDS.

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What to think about before you invest in CRM

GreenRope

Think about the following before importing your contacts or going through any training: How are you organizing your contacts? This person needs to bring all departments together and help everyone get up to speed with the software and training. Does each salesperson have their own list of contacts? Are your contacts grouped by region?

CRM 40
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What to think about before you invest in CRM

GreenRope

Think about the following before importing your contacts or going through any training: How are you organizing your contacts? This person needs to bring all departments together and help everyone get up to speed with the software and training. Does each salesperson have their own list of contacts? Are your contacts grouped by region?

CRM 40