Apollo

OCTOBER 18, 2018

Tracking metrics is essential to determining whether or not your ABS sales strategy, targeting, and messaging are working. Activities: As the name implies, these metrics are simply tracking what reps have been doing. How many calls have been dialed by your sales team? How’s the health of your sales pipeline?

SQO 40

SQO Eye-Tracking Open Rate Conversion Rate 40

Apollo

OCTOBER 31, 2018

If you haven’t checked out our previous two blogs on Fundamental Metrics and Account-Based Sales specific Metrics, make sure you read those first before diving into Account Penetration. Account Penetration shows just how deeply reps have worked an account and if they’re truly “done” with the account. Drop us a line at sales@apollo.io.

SQO 40

SQO Conversion Rate CRM Contact Marketing 40

Metadata

SEPTEMBER 22, 2021

Ultimately, you want to tie your ad spend to revenue, but since your sales cycle might make that an excessively long process, these are strong performance indicators to report on and optimize against along the way. The only option the platform gives you is to optimize to the initial conversion event, which is a higher funnel metric.

ROI 52

ROI Facebook Cost per Lead Paid Search Agency 52

Metadata

SEPTEMBER 22, 2021

Ultimately, you want to tie your ad spend to revenue, but since your sales cycle might make that an excessively long process, these are strong performance indicators to report on and optimize against along the way. The only option the platform gives you is to optimize to the initial conversion event, which is a higher funnel metric.

ROI 52

ROI Facebook Cost per Lead Paid Search Agency 52

Exo B2B

APRIL 5, 2018

Let’s start by talking about marketing-sales alignment. Increase the conversion rate of sales (from 30% to 40% -Altman’s Landing); Measure a more accurate return on investment in marketing. Now, if the data coming from your marketing department is not consistent with that of sales, what do you do?

Lead Ranking 40

Lead Ranking Marketing Qualified Leads Product MQL 40

Bluetext

MAY 8, 2023

While some acronyms are easy to remember and used casually in our day-to-day conversations, others are a little more obscure and sporadically used. ESP ( Email Service Provider) A company that helps you with your email marketing, from sending messages to keeping track of open rates.

Lead Ranking 26

Lead Ranking Cost Per Thousand Ideal Customer Profiles Marketing Analytics Tools 26

PathFactory

SEPTEMBER 12, 2018

Fewer leads, more conversations. If you’re generating low-quality leads, the solution isn’t to fill the top of the funnel with more garbage. The secret to a healthier funnel is improve lead quality and the key to that is to create more relevant, engaging conversations. “Are you still consuming?” You bet they are!

Forrester 40

Forrester Lead Ranking B2B Top of Funnel 40

PathFactory

SEPTEMBER 27, 2018

Beyond the click, the team had zero visibility into whether customers were actually engaging with the content, or what impact that engagement had further down the funnel. Conversion rate optimization is a lot of work and that work is literally never done. It was a classic drip campaign, full of dead ends.

Top of Funnel 40

Top of Funnel Sales Qualified Leads Lead Ranking SQO 40