A Painless Guide to Planning a Marketing Budget
DECEMBER 13, 2011
Conversion rates between stages. o SAL to SQO 75% (Sales Qualified Opportunity). o SQO to Win 25%. o Inquiry to SQO 120 days. o SQO to Win 90 days. To get those 20 closed deals I need to generate 80 SQOs (because my SQO to close rate is 25%). by Brian Kardon | Tweet this I was with a group of CMOs last week, all of whom were knee-deep in developing their marketing budgets for 2012.