How to Assess the Relevancy of 3rd Party Intent Data
Adobe Experience Cloud Blog
JUNE 9, 2017
Public data from social media networks, i.e. Twitter. Some of the best intent data on the market today comes from well-known B2B content communities where buyers go to self-educate. This data then helps organizations determine where to aim their outbound marketing efforts.”. A Nascent and Confusing Market.
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