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Are You Creating Irresistible Offers with Your Email Marketing?

Industrial Marketing Today

Marketing gurus tend to talk about opt-in pages, sign up forms, calls to action and interactive squeeze pages to boost your click through and conversion rates. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. What is it?

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Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

The most simplistic approach to evaluating customer engagement is to measure conversion rates. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

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5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

How do you engage engineers and technical buyers on your website and build deeper relationships and achieve higher conversion rates? Extend its life by making your site content shareable via social media, RSS feeds and forward to a colleague. However, they do have a strong influence.

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17 Lead Generation- Demand Generation 2015 New Year’s Resolutions

NuSpark Consulting

In the last two-three weeks, I participated in 3 webinars and 5 software demos, with more planned this week. I have an RSS reader with 150 or so blogs to stay up to speed on the ever changing world of demand and lead generation. Paid Media. Plan search campaigns within the funnel. Increase conversion rates.

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Driving Traffic to Your Homepage All the Time May Be a Big Mistake

Industrial Marketing Today

High bounce rate — is the percentage of single-page visits or visits in which the person left your site from the entry page. A high bounce rate generally indicates that site entrance pages aren't relevant to your visitors. Low conversion rate — is the percent of site visitors who take a desired and measurable action.

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