Rev

FEBRUARY 15, 2023

Marketing, sales, finance and customer success operated in silos; each using their own databases with their own set of metrics, chasing their own goals and then wondering why their numbers didn’t align at the end of the quarter. Do you remember? But RevOps isn’t just about bringing departments together.

Ideal Customer Profiles 78

Ideal Customer Profiles Practices Lead Ranking De-duplication 78

Outgrow

MAY 12, 2024

Ulta Beauty’s “Skincare Routine Quiz”: A Personalized Marketing Case Study In today’s skincare market, brands want new ways to connect with customers. They want to understand their customers’ needs and concerns to offer the right products for their skin types.

Case Study 52

Case Study Case Studies Outgrow Studies 52

Zoominfo

FEBRUARY 12, 2019

In order to convert leads into paying customers, you must have a comprehensive lead management process in place. then your entire strategy will come crashing down and you’ll miss out on potential customers. Buyer personas are semi-fictional profiles of your ideal buyers. Think of lead management like a house of cards.

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

Zoominfo

FEBRUARY 12, 2019

In order to convert leads into paying customers, you must have a comprehensive lead management process in place. then your entire lead gen strategy will come crashing down and you’ll miss out on potential customers. Buyer personas are semi-fictional profiles of your ideal buyers. But if you’re not, here’s a quick rundown.

Lead Ranking 100

Lead Ranking Work Management Lead Management Marketing Management 100

Only B2B

NOVEMBER 28, 2019

Must Read: Quick Guide: Retain Customers with Demand Generation Strategies. You may have program objectives, buyer persona profiles as well as a content strategy but you have nothing to link them together. Fine-tune and repurpose the assets that are already existing to meet the needs of customers and prospects.

Top of Funnel 119

Top of Funnel Demand Generation Demand Planning 119

Only B2B

NOVEMBER 28, 2019

Must Read: Quick Guide: Retain Customers with Demand Generation Strategies. You may have program objectives, buyer persona profiles as well as content strategy but you have nothing to link them together. Fine-tune and repurpose the assets that are already existing to meet the needs of customers and prospects.

Top of Funnel 62

Top of Funnel Demand Generation Demand Planning 62

Martech

MAY 22, 2024

Clean: Duplicates and irrelevant information should be identified and removed. There are two essential parts of the data assessment: Data profiling: This is where you analyze the data in each platform to understand the volume, types and current quality issues. leading to higher engagement and conversion rates.

De-duplication 66

De-duplication Marketing Automation Services Lead Ranking Work Management 66