Mastering B2B Lead Generation in the Pharmaceutical Sector: 6 Essential Strategies
SalesGrape
NOVEMBER 19, 2023
For instance, by integrating customer relationship management (CRM) systems with marketing automation platforms, businesses can track leads’ engagement levels throughout the buyer journey. Some essential metrics to consider include conversion rates, cost per lead (CPL), customer acquisition costs (CAC), and return on investment (ROI).
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