41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
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APRIL 4, 2018
However, if you are in a rush we broke down the most commonly cited metrics across each of the funnel stages. . . The faster the follow-up with an SQL, the higher the close rate. . 4: Cost-Per-Lead (CPL). . CPL thresholds will vary quite a bit based on the product and industry. 5: Opportunities.
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