Make It to the Inbox—Not the Spam Folder—with Litmus Spam Testing
Litmus
OCTOBER 1, 2021
Validate that your email is being properly authenticated using DKIM and SPF, and ensure your DMARC record is set up correctly. Email authentication looks at the source of an email to see if it’s valid. These filters are looking at a combination of engagement, reputation, authentication, formatting, and content and word triggers.
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