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8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)

Valasys

Though the impact of inbound marketing in attracting, engaging & converting the prospects can’t be neglected , the former statement is also partially true, as it resonates with the positive word of mouth marketing in practice. Having a strong brand resonance sets the pace up for improved sales revenue.

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Bolster your Go-to-Market plans by prioritizing the metrics that matter

Tomorrow People

It’s unlikely that growth can go on indefinitely, but when you’re able to prove that revenues for the current month or quarter are better than the same period a year before, it speaks to your performance and bodes well for your standing as a marketing leader.

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How Omnichannel Reputation Management Assists in B2B Branding

Valasys

Before the concept of online omnichannel reputation management picked up, companies used to rely exclusively upon offline word-of-mouth-marketing (WOMM). As the popularity of the internet for marketing research picked up, word of mouth marketing also evolved & went majorly online.

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7 Reasons to Use Content Marketing for the B2B Lead Generation

Valasys

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. According to the Content Marketing Institute, Content marketing lies at the very core of all the lead generation efforts.

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How to Scale Up Personalization to Streamline B2B Sales Cycle

Valasys

Marketers use personalization to streamline the B2B sales cycle & to scale up the Return on their Marketing Investment (ROMI). Read more on How to Build Customer Loyalty with Content Marketing. A predictive content strategy in-turn is based on the first & third-party intent-data. &

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5 Reasons to use Emotional Analytics in B2B Marketing

Valasys

Writing blog posts after researching the most common keywords being searched for by the prospects during their buying cycles helps the marketers in evoking positive emotions such as trust in the minds of customers. Blog post ideas, newsletter or e-book ideas, ideas for courses or whitepapers—we need them all.”.

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How to Define & Measure Social KPIs – Part -1

Valasys

While the KPIs for every marketer can vary as per there business requirements & objectives, there are some universal KPIs which need to be tracked on all the social media channels. However, depending on the audience base that a company has, the most engaging content can vary from videos to links to statuses, to even photos.