Customer Experience Matrix

FEBRUARY 4, 2009

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. I do recognize that they are the best known vendors in the space (with apologies to Vtrenz , whose identity is somewhat blurred since its purchase by Silverpop ).

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

TrustRadius Marketing

JANUARY 8, 2020

Oracle Eloqua seeks to unite marketing and sales pursuits with highly integrated lead management. Marketo Engage, part of the Adobe Experience Cloud, is a marketing automation platform for midsize and enterprise businesses. This vendor places a large emphasis on lead generation and nurturing. .

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

BOP Design

MAY 15, 2018

Marketing departments, consultants, and part-time marketing employees benefit by specifying criteria and outcomes for tasks and processes which are then interpreted, stored and executed by software, which increases efficiency and reduces human error. Many tools, like Marketo and Hubspot , have extensive capabilities.

Marketing Automation Services 55

Marketing Automation Services Work Management Marketing Management Marketing Automation 55

The Point

JULY 21, 2016

A well-planned, well-designed lead scoring schema ensures that sales reps are spending time with the leads that most merit the investment. Unfortunately, when that basic schema fails to score leads appropriately, reps will very quickly lose confidence in the system, and start to ignore lead scores altogether.

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Sales Management Automation 80

Martech

JANUARY 13, 2022

Marketo is perhaps one of the best-known marketing automation platforms for marketers. This guide will walk you through some of the key capabilities of Marketo. Explore marketing automation solutions from vendors like Marketo, HubSpot, Salesforce and more in the full MarTech Intelligence Report on marketing automation platforms.

Marketo 114

Marketo Marketing Automation Services Enterprise Management Marketing Management 114

Heinz Marketing

MARCH 21, 2022

This week’s show is called “ The (Surprising) State of B2B Lead Engagement “ My guest is Doug Bell , CMO at LeanData. Changing the dynamic of prospecting and lead management strategies. The ability to capture a lead and create a new compelling experience. Like who’s going to get this lead.

Work Management 93

Work Management Marketing Management Budget Programs Marketing Budget 93

The Point

FEBRUARY 13, 2013

What are the most important things to look for in a marketing automation vendor? How many FT employees (or equivalents) am I going to need to manage the system? Increase the number of pipeline opportunities by more effectively marketing to existing leads. Below is my contribution (see Page 71.).

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Management Automation 100

NuSpark Consulting

JULY 4, 2011

Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. As they should… because without a sound lead nurturing process your firm suffers and those leads you worked so hard to generate will likely do business with competitors. How marketing automation syncs with CRMs.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

NuSpark Consulting

JULY 4, 2011

Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. As they should… because without a sound lead nurturing process your firm suffers and those leads you worked so hard to generate will likely do business with competitors.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

Adobe Experience Cloud Blog

FEBRUARY 3, 2012

For those of you who fit this profile, I recommend the use of third-party consulting. Most marketing automation vendors have professional services teams or an ecosystem of services partners available to you. Consider using a third-party consultant as a valuable extension of your marketing team. “We

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Enterprise Management Work Management 48

thePoint

MAY 25, 2018

The last external source I will name is market/marketing consultants, but I want to be specific here, because when you look at the B2B Marketing “Agency” landscape, very few of them fit into this category. Yes, most marketing consultants will understand “branding” as an exercise and “how” to go about marketing, creative, media, etc.,

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

CRM systems are designed and optimized for a very different purpose, which is what creates the whitespace for marketing automation vendors (like Marketo). Track opportunities and pipeline, manage contact and account information. Account Management. Opportunity Management. Marketing Automation. Business Goal.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Adobe Experience Cloud Blog

AUGUST 27, 2008

As part of a new feature on this blog, I will be interviewing industry thought leaders to provide expert advice on lead generation, making the most of your current leads with effective lead management, and increasing your marketing ROI. In the B2B market, what do you see as the biggest hurdle to effective lead management?

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Adobe Experience Cloud Blog

MAY 27, 2009

Literally thousands of consulting assignments later, I am still devoting myself to improving both selling and marketing. lead management strategies you've seen implemented by a company. The company used this method to become the vendor of choice early in the customer's buying process.

Thought Leadership 48

Thought Leadership Work Management B2B Thought Leadership Marketing Management 48

The Point

APRIL 16, 2014

I was interviewed by TrustRadius barely two months ago, and it’s a sign of just how fast things change in marketing automation that in those few short weeks, three significant developments occurred: • IBM acquired Silverpop , removing yet another independent vendor from the landscape. Marketo announced an open ecosystem platform strategy. •

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Management 100

ViewPoint

FEBRUARY 27, 2014

Even the marketing automation software vendors themselves recognize the importance of strategy, for their own success, as well as that of their clients. Marketo, for example, sponsored a compelling study done by SiriusDecisions that explains the importance of a strong process in driving results when using marketing automation software.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Marketing Management 120

Martech Advisor

MARCH 5, 2020

Lead management: Lead management is primarily a B2B marketing need, where value and effort per customer acquisition is much higher and takes since each prospect has a unique persona, different buying potential and are at different stages in the sales funnel, lead automation helps you nurture, engage and serve them relevant content.

Marketing Automation Services 123

Marketing Automation Services Enterprise Management Marketing Automation Work Management 123

NuSpark Consulting

OCTOBER 28, 2018

Use this data to determine who the influencers are in your niche, where the conversations are taking place and which vendors are being recommended most often by the audience. Marketo reports that 97% of B2B marketers get a higher ROI from account-based marketing (ABM) methods. Well-Orchestrated Media Buying Campaigns.

Demand Generation Agencies 147

Demand Generation Agencies Demand Generation Work Management Marketing Management 147

accelerate agency

NOVEMBER 8, 2021

As you can see from the graph above, the major SaaS vendors continue to see massive annual growth. Book a Consultation To make things easier, this index lets you jump to specific sections: What is SaaS marketing automation? Lead management Managing your leads is another essential feature of any automated marketing process.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

accelerate agency

NOVEMBER 8, 2021

As you can see from the graph above, the major SaaS vendors continue to see massive annual growth. Book a Consultation To make things easier, this index lets you jump to specific sections: What is SaaS marketing automation? Lead management Managing your leads is another essential feature of any automated marketing process.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Ambal's Amusings

NOVEMBER 19, 2009

Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing. Sales Lead Expert’s Learning Center. Marketing and Sales Alignment – Marketo eBook (New!). Rebel Brown's blog Phoenix Rising. Patsi Krakoff's blog Writing on the Web.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Webbiquity

SEPTEMBER 10, 2012

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Meghan Biro. MeghanMBiro.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Meghan Biro. MeghanMBiro.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

LeadSloth

JANUARY 12, 2010

Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. I have asked many of the vendors, consultants and thought leaders to give their opinion. Manager, Inbound Marketing, Marketo.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Directive Agency

OCTOBER 7, 2019

What does a quality lead look like to you? At Matillion , lead quality is a source of constant conversation. We are never done improving lead quality. I’m constantly in SFDC and Marketo, digging into the data to observe what channels are bringing in good leads, and what I can see is bringing in obvious junk.

Lead Ranking 15

Lead Ranking Work Management Enterprise Management Marketing Management 15

Single Grain

JULY 21, 2020

Book My Free SaaS Marketing Consultation. Book My Free SaaS Marketing Consultation. Book My Free SaaS Marketing Consultation. Book My Free SaaS Marketing Consultation. It allows businesses to manage digital workflows for enterprise operations. Book My Free SaaS Marketing Consultation. What Is SaaS?

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94

Martech

FEBRUARY 25, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Adobe Marketo. A screenshot of Marketo Engage (via Marketo).

Marketing Automation Services 117

Marketing Automation Services Enterprise Management Work Management Marketing Management 117