How B2B Marketers Sabotage the Power of Case Studies to Generate Demand
NuSpark Consulting
JANUARY 15, 2016
“ People are often bored or put off by facts, but they never tire of hearing stories ” — Jay Conrad Levinson, Author “Guerilla Marketing” series of books. You’ve probably surmised by now that none of this storytelling is possible without engaging in conversations with your clients to hear their side of the story.
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