Engagio

NOVEMBER 27, 2018

What if I told you that you should not trust 60% of the doctors practicing medicine? What if 60% of the curriculum you learned in school was wrong? What if 60% of the money you put into your bank was at risk for getting stolen? That all sounds pretty terrifying, right? You know which accounts to go after in the first place.

Account Based Marketing 85

Account Based Marketing ABM Data Hygiene Lead Scoring 85

Engagio

NOVEMBER 27, 2018

You can set Salesforce profile permissions to only show Engagio to certain people (for example, your AEs in the ABM Pilot). You know which accounts to go after in the first place. The impact of bad data on your business is profound. 14.2M – Estimated amount poor data quality is costing organizations per year. So, what can you do about it?

Account Based Marketing 48

Account Based Marketing ABM Data Hygiene Lead Scoring 48

The Effective Marketer

MARCH 12, 2009

Make your calendar available to your direct reports and your peers : companies differ on their network policies and who has access to what, so you may not need to do this but just in case your company locks down access to other people’s calendar you should proactively let your direct reports (those who work for you) and your peers see your schedule.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

Rev

APRIL 8, 2020

Traditional data sources are now worthless because it is impossible for traditional data vendors to monitor and report on rapidly changing firmographics such as headcount, revenues, and technology stacks (along with just about everything else). Need an audience? Pay for registrations. So be prepared for a long haul back to growth.

Planning 124

Planning Work Management Marketing Plans Ideal Customer Profiles 124

Martech

JANUARY 20, 2022

In addition, 1-to-1 meetings arranged between vendors and participants may be offered as a component of virtual events or may be the entirety of the programming. Virtual events weren’t born of COVID-19, but their development and evolution were dramatically accelerated by the pandemic. Here’s what’s inside: What is a “virtual event”?

Digital Asset Management 141

Digital Asset Management Work Management Marketing Management Planning 141

chiefmartech

SEPTEMBER 1, 2018

” Or relinquish your decision-making responsibility to the IT department or a single, most-favored vendor. You can’t relinquish your decision-making responsibility to the IT department or a single, most-favored vendor. They asked me eight great questions about martech for marketing executives.

Enterprise Management 56

Enterprise Management Work Management Marketing Management CMO 56

chiefmartech

MARCH 21, 2016

I’m posting this from the 2016 MarTech USA conference in San Francisco — a fitting venue to release the 2016 marketing technology landscape supergraphic. Vendors: if I did not include you or you feel I miscategorized you, I apologize — please set the record straight in the comments thread below.) Finally! ).

Enterprise Management 40

Enterprise Management Marketing Management Marketing Automation Services De-duping 40