article thumbnail

Data plus analytics is the route to the truth

Martech

In a previous story , we looked at the importance for data analysis of avoiding bias and choosing the right metrics. ” Data analysis is supposed to replace hunches with facts. Data analysis is the “GPS.” It’s “ready, aim, fire” (data, analysis, action). Business email address Subscribe Processing.

article thumbnail

A/B Testing Statistics: Why Statistics Matter in Experimentation

Convert

While a platform like Convert Experiences can take care of all the statistical measuring, reasoning, and analysis for you, having a basic understanding of some statistical terms will certainly help you. As your experimentation process evolves, you can create more variants and optimize the allocation to fit your needs.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Martech 2030 Trend #5: Harmonizing Human + Machine

chiefmartech

For certain marketing tasks, such as optimizing multivariate testing of content or optimizing ad spend, machine learning powered software can do a much better job than a human marketer at analyzing all the data in its model to determine the optimal decision. MODEL MAKERS & MODEL BREAKERS.

article thumbnail

Top 5 AI Marketing Tools

Anyword

It provides mathematical functions based on customized expressions while permitting real-time data analysis and cross-survey comparisons. To assist with optimization, Optimizely allows testing methods including multi-page, server-side, A/B, and multivariate, while user analysis triggers include clicks, visitor actions, and page views.

article thumbnail

Learn The ABCs of Email A/B Testing

Salesforce Marketing Cloud

Comparison isn’t always the thief of joy. But sending multiple versions of an email – with different subject lines, preview text, copy, calls-to-action, or timing of delivery – can give you a basis for comparison. Remember, taking the long view and being patient during the process is key. What subject line should you use?

article thumbnail

Level Up Your Social Media Lead Generation Game with These 35 Tools and Stats

Hubspot

Social media lead generation is the process of turning brand awareness and interest into visitor actions, such as: Signing up for your weekly newsletter. Perfect Audience – Perfect Audience is an affordable retargeting option for smaller companies that need to keep the process efficient and simple. A/B and Multivariate Testing Tools.

article thumbnail

The Impact of AI on Experimentation: How Are Real Optimizers Using Artificial Intelligence to Test and Learn?

Convert

This definition is similar to the first one but removes the comparison between human and machine. The input data is processed into compressed code before the decoder gives the actual information from the input code. But for analysis and especially research, a human touch stays necessary.” But sometimes you want learning.