ANNUITAS

OCTOBER 30, 2014

A recent study by Ascend2 shows that 25% of respondents state that their cost per lead (CPL) is increasing. The value of the metric needs to be shown in comparison to average deal size as a result of marketing’s demand generation program to have context. Interesting statistic. I then asked “how do you know that?”

Cost per Lead 100

Cost per Lead Cost CPL Demand Generation Agencies 100

Metadata

JANUARY 25, 2024

Our favorite marketing trends — think influencers, Barbie memes, and an obsession with account-based marketing — come and go. According to Roger Breum , Head of Demand Generation at Alpine Investors, allegiance to the core B2B marketing fundamentals is something that will never go out of style. We’re looking at you, pop-up ads.)

Segmentation 52

Segmentation Cost per Lead Buyer Personas Demand Generation Agencies 52

Directive Agency

APRIL 21, 2023

In general, if your buyers turn to online search, directories will be a strong channel for your software or tech company because they dominate search for commercial intent search terms. Cost-per-click (CPC) auctions : vendors bid to rank higher in a directory category page and pay per click to their site to generate leads.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

Metadata

JANUARY 18, 2023

Instead of reacting emotionally to a high cost per lead (CPL), dig deep to understand how your strategy impacts revenue—and then freak out, if necessary. For example, set a firm flight date and a baseline for comparison to ensure you’re operating in an environment that gives you a clear POV into what’s working. What about referrals?

Webinar Metrics 52

Webinar Metrics Cost per Lead Ad Building Media 52

Metadata

JANUARY 3, 2024

Disclaimer: If your demand generation budget increased in 2023, stop reading; this article isn’t for you. It’s a tough spot to be in and likely pushing you to embrace what Johnathan Dane , Founder of KlientBoost and presenter at DEMAND 2023, calls “shortism.” If your budget did fall, keep reading. And the best part?

Acquisitions 52

Acquisitions Cost Cost Per Click Cost per Lead 52

The Point

NOVEMBER 23, 2021

That’s because either 1) the results were generated through surveys, which (as any reputable statistician will tell you) causes all sorts of data bias, and/or 2) the data fails to account for the wide variance caused by differences in offer (e.g. webinars vs. ebooks), product category, and target market.

Linkedin 130

Linkedin Cost per Lead Paid Search Agency Ads 130

The ABM Agency

FEBRUARY 14, 2023

Reading Time: 8 minutes As a director of marketing or CMO at an enterprise B2B SaaS organization, you may be wondering how to create and execute an effective account based marketing strategy. All these elements must work together in order to successfully deliver results from your account based marketing strategies.

Account Based Marketing 52

Account Based Marketing Marketing AI Cost per Lead Marketing Strategy 52