Companies Forrester SEM Statistics 
Content4Demand
SEPTEMBER 24, 2021
How are B2B companies using intent data to inform the content they’re creating in terms of topics and formats? In theory, a progressive company could use intent data to facilitate personalization at scale. Although there are few B2B statistics published in this area, B2C companies have a similar struggle with personalization.
KoMarketing Associates
NOVEMBER 18, 2014
The growth of all things digital continues to gain traction around the world, and We Are Social’s new Social, Digital & Mobile Worldwide report summarizes findings on key social, digital, and mobile statistics worldwide. Forrester’s New B2B Buyer.
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QuanticMind
MAY 23, 2019
Marketers are focusing on the wrong marketing metrics”, writes senior analyst and author at Forrester, Tina Moffett, in their January 2018 report: “Marketers: Stop Using Vanity Metrics To Value Your Marketing”. What should you do to scale up your SEM efforts? Such problems for SEM professionals are now a thing of the past.
Ambal's Amusings
OCTOBER 15, 2009
Forrester Blog for Interactive Marketing Professionals. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Recommended Resources from B2B Marketing Experts. Ardath Albee's blog Marketing Interactions.
Webbiquity
MARCH 15, 2016
For example, what percentage of businesses maintain company blogs? But, seemingly in support of Kundera’s quote above, Forrester Research says marketers are the ““sole source of sustainable competitive advantage.”. 86% of B2B companies surveyed are currently blogging, along with 77% of B2C companies.
SnapApp
DECEMBER 4, 2017
There are a lot of content marketing statistics shown below. Blogging Statistics. Content Marketing Budget Statistics. Content Strategy Statistics. Content ROI Statistics. Content Promotion Statistics. Interactive Content Statistics. . Blogging Statistics . . #1. Content ROI Statistics. . #14.
Valasys
MARCH 12, 2019
This statistic was a consequence of a focused study that was conducted by Gartner in August of 2018 where they interviewed 621 marketing leaders spread across North America and the UK. According to a Forrester Research report, investment in MarTech is likely to go up by 27% increasing the expenditure to more than $122 billion by 2022 !
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