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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

Although it has sparked excitement and enthusiasm, there are concerns surrounding the ethics of AI. And with works like Parable of the Sower, the Machine and I, Robot within the cultural zeitgeist, it’s understandable why sci-fi fans, researchers and technologists alike warn of the dangers of ignoring AI ethics. What are AI ethics?

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How to Maintain Great Content Curation

The Effective Marketer

Doing content curation poorly, though easy and quick, is often seen as spam and is likely to raise copyright and plagiarism issues for you. So how do you curate content in a way that both attracts visitors and makes you a hero to your peers? Participate in Your Community. A guest post by Lior Levin. Don’t Automate. Don’t do it.

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How to Save the World

Buzz Marketing for Technology

Our professional value really is a function of the extent of, and our ability to integrate, our knowledge, our thinking competencies, and our communication competencies. Reportage is the application of our communication skills to what we know. Dave Pollards environmental philosophy, creative works, business papers and essays.

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Personal Knowledge Management - Pollard

Buzz Marketing for Technology

Personal Knowledge Management (PKM) -- an Update. A t last weeks conference, one of my presentations was on PKM. Since I havent written about this in awhile I thought Id bring you up to date on whats happening in this space, and some of the discussions I have had with others on the subject. Was the training inadequate? Was the content badly indexed?

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How to Save the World - PKM An Update

Buzz Marketing for Technology

Personal Knowledge Management (PKM) -- an Update. A t last weeks conference, one of my presentations was on PKM. Since I havent written about this in awhile I thought Id bring you up to date on whats happening in this space, and some of the discussions I have had with others on the subject. Was the training inadequate? Was the content badly indexed?

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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script | B2B

That much is apparent I compiled this year’s list of marketing and communications predictions. With so many shifts in communications platforms and disruption in the economy, politics and social justice, communicators will be calling on their GUT to direct their counsel. There are some caveats to note.

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Primary vs. Secondary Sources: How to Vet, Cite and Use Sources in Content Marketing

ClearVoice

This textbook journalism mainstay also serves the content marketing community well since we both strive to engage and educate our readers with thoughtful, trustworthy content. Society of Professional Journalists Code of Ethics. Society of Professional Journalists Code of Ethics. The quick answer: We rely on sources.