Confessions Of A B2B Marketer
Marketing Insider Group
DECEMBER 1, 2010
We know we just need a few high profile events, a lot of nice court-side tickets to the game and limo rides for the C-Suite. We sent email and made cold calls. Not just a little more, we sent tons of email and cold calls and then we added even more. How hard can it be? We know where they eat, sleep and hang out.
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