How to Rebuild Your Email List After GDPR

Opt Intelligence

When it comes to email marketing, this means a sender must have proof of consent for every address they include in their distribution. Didn’t keep your original opt-in records, or maybe used some not-so-white-hat tactics a long time ago? Here’s how to rebuild your email list with opt-in advertising. What was your privacy policy language on their method of entry, and did you require a checkbox or double opt-in to validate?

11 Red Flashing Warning Signs of Email Deliverability Problems Ahead

Oracle

Instead, you need to gradually ramp up email volume from a new IP address in a methodical way to give mailbox providers a chance to see that their users are responding positively to it. Privacy policy update, anyone? If that volume jump will more than double your daily send volume, it can cause a red flag for mailbox providers who will, in turn, block your mail. It’s important for senders to prepare in advance for an increase in volume during peak season.