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Top 9 Influencer Marketing Case Studies You Can’t Miss

SocialPilot

HubSpot (#INBOUND2023) HubSpot is a leading B2B SaaS Customer Relationship Management (CRM) platform trusted by several agencies worldwide. Objective HubSpot’s latest influencer marketing campaign aimed to derive more registration and brand awareness for its INBOUND 2023 conference. Here we go!

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How are marketing leaders in the industry making the most of virtual events?

Brandpoint

I wanted to know what some of the pioneers and leaders in the marketing world were doing to make sure that their digital presence at events were matching up with the success they were used to seeing at IRL conferences, tradeshows or workshops. Gone are the days of blasting an email to conference attendees and expecting a positive response.

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21 Tips for Pulling Off a Spectacular Live Event

Hubspot

We just wrapped up our own conference here at HubSpot, INBOUND 2012 , and as the event coordinator, I thought it might be timely to share some of the things we learned from this event. Have cheery, well-informed greeters at every entrance for your event, providing directions to registration and answering questions about the event.

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How to Tell if That Industry Event Is Really Worth Your Money

Hubspot

Depending on your reasons for attending, you may also want to look for opportunities to participate in hands-on workshops or different session formats that align with the way you absorb content best. For smaller events that use event registration websites like Eventbrite, you may be able to get a closer look at who is attending.

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90 CRO Tips from 42 Shopify Experts

Convert

The ‘recipe for dark patterns’ involves applied psychology, A/B testing, and user interface design, according to a recent workshop facilitated by the Federal Trade Commission (FTC). Justin Soleimani, Co-Founder at Tumble. Sylvia Kang, Co-Founder and CEO of Mira. Rich Page, Conversion Rate Optimization Expert, original post here.