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Marketing Automation: Like Bringing a Gun to a Knife Fight

Webbiquity

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. “Demand generation&# is a better term, though still not precise.

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25 Best B2B Marketing Conferences 2021

Pam Didner

One overarching trend: many didn’t attend online events live – they registered and watched on-demand Netflix style. Registrants found juggling WFM, families and multi-day online events exhausting even though they badly wanted to unite with friends and colleagues from previous years’ events. Engage Marketing Conference.

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Webinar Recap: So, I Want to Host a Webinar. Now What?

SnapApp

We all know that demand generation marketing is a crowded space. This strategy might not yield massive registration numbers, but it means that the people who do register for your webinar will be higher quality leads. How can I make my webinar exciting and informative for attendees? Be smart about your reminder emails.

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8 Challenges and 4 Benefits of Having 2+ Marketing Automation Platforms

Capstone Insights

This can often be traced back to a handful of reasons including mergers and acquisitions, division or country level purchases, outsourced demand generation efforts, and/or the need to do transactional combinations alongside lifecycle nurturing. As such, contacts are excluded or included that should not be.

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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script | B2B

This combination, when successfully executed, will bring firm confidence in and deep respect for the communications function within organizations and in external client service.” ~ Hinda Mitchell , President and Founder, Inspire PR Group 2. This year, we saw in-house teams get downsized and agency budgets get reduced.

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Sales Pipeline Radio, Episode 156: Q&A with Derek Slayton @DerekSlayton

Heinz Marketing

We’ve featured an impressive list of guests and cover a wide range of topics, with a focus on sales development and inside sales priorities. We are featuring every week some of the best and brightest minds in B2B sales and marketing. You didn’t hire brand agency. You didn’t hire an ad agency to help.

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7 Reasons to Use Content Marketing for the B2B Lead Generation

Valasys

Lead generation encompasses the marketing processes focused on stimulating & capturing the interests of ideal personas in a product or service; motivated by the purpose of developing sales pipelines. Tim Baker, Chief Product Officer at DataSift, quotes the importance of content marketing in driving businesses as follows: .