Litmus

JULY 8, 2021

Not recognizing the influence of your email marketing efforts on the performance of other channels like direct mail and social media. Apple’s Mail Privacy Protection will make the open rate increasingly difficult to rely on. Subscriber RFM (recency, frequency, monetary). Direct mail effectiveness. Email revenue per email.

Webinar Metrics 112

Webinar Metrics Deliverability CAN-SPAM Co-Registration 112

Litmus

OCTOBER 18, 2018

Send frequency. Email deliverability. That’s both good for business success and for email deliverability. Avoid the temptation to buy lists and be wary of co-registration and list rental, as those are the three most problematic subscriber acquisition methods. Send Frequency. Revenue from automation.

Email Marketing 78

Email Marketing Planning Deliverability Ad Frequency 78

Convince & Convert

JULY 8, 2010

philosophy, Jeff is also co-author of the ExactTarget/CoTweet SUBSCRIBERS, FANS & FOLLOWERS Research Series. But be careful—stray too far from what consumers wanted from you in terms of content or frequency, and you’re likely to see your inbox invitation revoked in the form of an unsubscribe. link] Jeffrey K. Rohrs Thanks!

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129