Buzz Marketing for Technology

NOVEMBER 17, 2011

Long time friend and well respected CMO buddy of mine Romi Mahajan is leaving Microsoft to join Metavana. Romi has been profiled on my blog several times so its only fitting that reached out to find out why. Q: Very cool stuff Romi; thanks for sharing all of this and I will be sure to watch Metavana with great interest!

ROMI 100

ROMI CMO Enterprise Management Work Management 100

Aberdeen

APRIL 5, 2018

Have an idea of which promotions lead to greater return on marketing investments (ROMI)? Between February and March of 2018, Aberdeen surveyed 212 businesses about their promotions strategies. In this survey, Aberdeen found two major types of marketing promotions: reward-based and discount-based promotions.

ROMI 63

ROMI Promotion Purchase Intent Merchandising 63

Marketing Insider Group

NOVEMBER 10, 2020

We surveyed respondents this year in a special survey and asked them about their Marketing Analytics priorities. Marketing ROI (ROMI) is directly related to marketing budgets, and tracking how our marketing investments are translating into business success.

Planning 322

Planning Analytics Enterprise Management Work Management 322

Tomorrow People

OCTOBER 27, 2020

Return on Marketing Investment (ROMI). saying it will be customers’ top priority. " – The CMO Survey. Marketing Qualified Leads (MQL). Sales Qualified Leads (SQL). Conversion Rates by Channel. Email Marketing Performance. Customer Acquisition Cost (CAC). Revenue Growth. Brand Loyalty (repeat visits). Net Promoter Score (NPS).

Lead Ranking 156

Lead Ranking Cost per Lead Marketing Qualified Leads Lead Scoring 156

Televerde

NOVEMBER 3, 2020

We surveyed respondents this year in a special survey and asked them about their Marketing Analytics priorities. Marketing ROI (ROMI) is directly related to marketing budgets, and tracking how our marketing investments are translating into business success.

Planning 59

Planning Analytics Enterprise Management Work Management 59

Hubspot

JANUARY 24, 2014

Whether it''s for analyzing data from an NPS survey, performing a content topic analysis, or pulling in sales data to calculate return on marketing investment (ROMI), it''s never hard to find a reason to open Excel. According to HubSpot CMO Mike Volpe, that''s some pretty powerful stuff. "If

Top of Funnel 28

Top of Funnel ROMI Work Management Marketing Management 28

Valasys

SEPTEMBER 6, 2019

77% of the Twitter users stated that they feel more positive about a brand once their Tweets are replied to & 54% of the total users surveyed by Twitter stated that they had taken action after seeing a brand on Twitter (Source: blog.twitter.com). 58% of the brands on Twitter have more than 10,000 followers (Source: adweek.com).

Click Rate 40

Click Rate Marketing Automation Services Ideal Customer Profiles Social Media 40