Content4Demand

JANUARY 10, 2019

Marketing Performance Metrics 2.0: Research from Demand Gen Report says that 87% of B2B companies ranked marketing measurement and reporting as a growing priority, but more than half (58%) said their current ability to track marketing performance “needs improvement” or worse. Marketing Body Language.

Marketing Attribution 46

Marketing Attribution Top of Funnel Webinar Metrics Peer-to-peer 46

Content Standard

AUGUST 2, 2018

Marketers recognize that organic social media promotion isn’t enough to drive strong ROI, and their budget allocation proves it. Deloitte’s February 2018 CMO Survey found that social media spend is up 243 percent since 2009 and is predicted to increase by 71 percent in the next five years.

Marketing Attribution 49

Marketing Attribution Lead Ranking Social Media Multi-Touch Attribution 49

Martech

MARCH 22, 2022

It’s something the CFO could understand, and yet too few marketers are measuring it and implementing programs that drive it.”. In short, the promotion is about action, while content marketing is about presence. This can be measured, which aids in CMO accountability, and the discernment to stop doing what does not work.

Planning 115

Planning Multi-Touch Attribution Paid Search Agency Lead Ranking 115

Content Standard

AUGUST 27, 2018

.” This has been a popular marketing mantra in recent years, as content marketing trends and organic reach increasingly attracted the attention—and budgets—away from advertising. Today, content marketing is no longer a competitive advantage, it’s a marketing mandate.

Distribution 51

Distribution Organization Marketing Attribution Advertising Agencies 51

Martech

APRIL 5, 2022

Marketing attribution is an umbrella term describing the departments, people, and technology responsible for determining what marketing tactics and channels are contributing to sales, conversions, and leads. Predicting/planning marketing and/or advertising spend based on past performance. multi-touch attribution).

Marketing Attribution 101

Marketing Attribution Touchpoints Multi-Touch Attribution Paid Content 101

Full Circle Insights

NOVEMBER 10, 2020

John Wanamaker, department store magnate and marketing pioneer, famously said, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”. But to succeed over the long haul, you have to understand exactly what drives marketing efficiency. Process efficiency is the other key to marketing success.

Marketing Attribution 98

Marketing Attribution Sales Management Lead Ranking Budget Programs 98

Full Circle Insights

NOVEMBER 25, 2020

Larry Ellison taught us all how to be marketers and I got the chance over the years to serve as CMO and VP of Marketing for many Silicon Valley software companies. In 2010, I got that chance when I started Full Circle Insights with three friends who were also passionate about marketing analytics.

Sales Management 52

Sales Management Marketing Attribution Lead Ranking Full Circle Insights 52

chiefmartech

AUGUST 20, 2018

The crucial “ops alliance” between marketing, sales and customer service. Distributed analytics and innovation at scale with “citizen technology.” ” Monique Bonner , SVP & CMO of Akamai will share her experience Developing a Martech Strategy that Serves Your Customers & Business.

Enterprise Management 45

Enterprise Management Work Management Marketing Management Marketing Attribution 45