QuanticMind

MAY 11, 2018

Of course, search isn’t the only PPC vertical you can optimize for. On a basic level, here are are important metrics to consider for search, display, and/or social ads (depending on your campaign goals): Clickthrough rate: Can help you determine how relevant your ads content is to your keyword or audience targeting for social or display.

PPC 42

PPC Paid Content Top of Funnel Adwords 42

QuanticMind

OCTOBER 24, 2017

Google ran an independent study with 140+ advertisers across multiple verticals. Using these tools, advertisers across verticals like such as retail and telecom measured 7 billion store visits in AdWords. To answer the question, “How do I know people who are visiting my storefronts are influenced by online ads?”

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

QuanticMind

NOVEMBER 30, 2017

It’s data, from your stats on clickthrough rates, conversion rates and bid levels (among other things). We’ve found that enterprise bid management solutions that incorporate these features consistently drive stronger SEM performance for advertisers in these (and other) verticals on average: Retailers: +26% return on ad spend (ROAS).

Enterprise Management 40

Enterprise Management Work Management Marketing Management SEM 40