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The Ultimate Guide to PPC

Hubspot

On a scale of 1-10, how much do you really understand the world of paid advertising? To start, we’ll begin with the benefits of paid advertising and then get into some key definitions that you’ll need to know. If you’re going to enter the paid advertising space, there are a few terms you should know. Benefits of PPC.

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The Scoop on Facebook Mobile Ads: Are They Working? [Data]

Hubspot

Back in June, we covered the news that Facebook was finally allowing marketers and advertisers to purchase mobile-only ads. A short two weeks later, some preliminary research was released about the effectiveness of those mobile-only ads. 4 Facebook Mobile Ad Options for Marketers. 2) Page Post Ads. 3) Promoted Posts.

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Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

Getting started with pay-per-click (PPC) advertising—or any type of digital advertising—can be downright overwhelming. Advertising has its own special lingo and library of acronyms involved, and new tactics and technologies are constantly emerging. What is Account-Based Advertising? What is an Ad ID (Advertising ID)?

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A Simple Breakdown of All Your Facebook Advertising Options

Hubspot

Facebook seems to be launching a new form of advertising -- or some new feature within the advertising -- every day. From the launch of Sponsored Stories to the mobile promotion of app downloads, Facebook is working hard at post-IPO monetization. Facebook's 5 Forms of On-Page Advertising. 1) Facebook Ad.

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How to Improve Your Amazon Ads to Increase Sales

Single Grain

Who Should Advertise on Amazon? is spent on Amazon, and more product searches are done on Amazon than on Google, the businesses that get the best ROI with Amazon advertising are B2C e-commerce brands. Authors and booksellers also benefit greatly from Amazon advertising because of framing. Get A Free Consultation. When 49.1%

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YouTube for Business: What You Need to Know to Succeed

Vidyard

Though the advertising legend David Ogilvy never lived to see YouTube, his advice for writing ads applies here: “80% of readers only read the title. YouTube Outstream Ads are mobile-only video ads that show up on partner websites and within apps. Clickthrough rate (CTR). Market your videos. Watch time. Average watch time.

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YouTube for Business: What You Need to Know to Succeed

Vidyard

Though the advertising legend David Ogilvy never lived to see YouTube, his advice for writing ads applies here: “80% of readers only read the title. YouTube Outstream Ads are mobile-only video ads that show up on partner websites and within apps. Market your videos. Think of every thumbnail and every title as an ad.

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