The New Email Nurturing Strategy That Improved Our Engagement By Over 1,000%
Hubspot
MAY 14, 2018
30% open rate (OR), and a 14% click-through-rate (CTR). We saw an uptick in OR to 27% and CTR to 17%. We realized we were making assumptions about our leads’ most pressing business challenges, and we made the decision to stop assuming. It’s extremely rare to see open and clickthrough rates like this.
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