Remove Clickthrough Remove Cost per Acquisition Remove eCommerce Remove Hubspot
article thumbnail

The Ultimate Guide to PPC

Hubspot

This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot. CPM, also known as cost per thousand, is the cost per one thousand impressions. That action could be filling out a form, reading a blog, or simply visiting a page on your website.

article thumbnail

How to Set Up Multi-Product Ads on Facebook [Quick Tip]

Hubspot

This solution may sound as if it’s specifically for ecommerce, but Facebook advertising evangelist Jon Loomer has used it to promote his Facebook advertising blog , and we''re also trialing it for our ebooks. This could increase your chances of getting clickthroughs. Ecommerce Advertising Social Meda Daily'

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

13 Bright Ideas for Running Smarter Retargeting Campaigns

Hubspot

Some of these ads got a clickthrough rate (CTR) of 0.8%, which is double what some industry experts suggest you should aim for. This can be incredibly effective, especially in ecommerce. lift in ROI, as well as a 33% lower cost per acquisition (CPA) than industry average. Consider HubSpot.

article thumbnail

5 Proven Tips to Keep Leads Engaged With Retargeting

Hubspot

Web retargeting is popular in nearly every vertical from ecommerce and travel, to B2B and entertainment. With some research, AdRoll discovered that when running both traditional email and email retargeting, email retargeting produced 3x the open rate and 6x the clickthrough rate. 5 Proven Tips to Keep Leads Engaged With Retargeting.

article thumbnail

Google Ads: The Definitive Guide (2018 Update)

SendX

It takes the following things into account: Clickthrough Rate (CTR). These are surprisingly overlooked by eCommerce store owners, and hence is a great opportunity for you if you have an eCommerce store! Target CPA: This little dude optimizes your bids to get maximum conversions based on previous behaviour. Types of CPC.

article thumbnail

The Big List of Content Marketing Acronyms

Brandpoint

B2C companies include consumer banks and credit unions, retail and ecommerce companies and consumer electronics companies, among many others. Individuals and businesses choose a CMS based on qualities such as the level of coding required, how and why the website will be used, cost and other factors. CPA: Cost-per-Action.