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The Ultimate Guide to Using Goals in A/B Testing (And How Convert Aces Goals)

Convert

If these are not clear to you, this may mean talking to your CMO, CEO, or other executives who know the company’s goals and objectives. Form submission Clickthrough Social media share. Subscriptions Articles read Clickthrough Comments Social media share. Templates are NOT good enough. Media/Publishing. Customer Support.

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How Panasas Does ABM with Terminus Account-Based Advertising & 6sense Predictive Intelligence

Terminus

Our CMO, Jim Donovan, took over management of both marketing and sales. They have a library built with the templates for each stage. We’ve found that the clickthrough rates for hot accounts are 2-4x higher. Marketing was taking a 100% lead-based approach, which presented a lot of challenges for our sales team.

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8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team

Hubspot

In fact, according to Epsilon , with open and clickthrough rates saw a decrease in 2012. Do you live to see those open and clickthrough rates climb higher and higher? Responsibilities Include: Writing instructional content including ebooks, templates, whitepapers, etc. 4) Email Marketer. Planning and producing webinars.

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The Sophisticated Marketer's Guide to Generating More Leads With SlideShare

Hubspot

Note: If you want to get up to speed on the basics of SlideShare, here are instructions on how to get started , tips for making your slides even better , and several different presentation templates (download one here , and another here ). The Key Elements to Optimize in Your SlideShare Presentations.

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The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)

ViewPoint

This could include email templates they could personalize, and articles and blog posts that will do nothing but benefit the customer. Consider this case study: Email Marketing: 17.36% higher average clickthrough rate in 7 personalized subject line tests. It’s good to think outside of marketing automation. Better segmentation.

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Unprompted: Can you build a marketing campaign using only AI?

Unbounce

Filling out a templated campaign brief. I’m Pete Housley , CMO of Unbounce. I mean, we’ve got templates for a bunch of different stuff, but that’s where Smart Copy excels. So we’re seeing more clickthroughs to the landing page than probably any of us had expected. What are the KPIs, dangit?) Not exactly Mad Men , is it?

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How to Master Startup Marketing: Experts Share Their Secrets

Vidyard

Get the Social Media Calendar Template. Start planning out your business' social media posts using this easy-to-use social calendar template. Test, test, test: A/B test your email content on a regular basis to see what yields the best open and clickthrough rates. Andy Crestondina Orbit Media CMO. Download Now. Sendgrid.

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