How Panasas Does ABM with Terminus Account-Based Advertising & 6sense Predictive Intelligence
Terminus
APRIL 27, 2017
Our CMO, Jim Donovan, took over management of both marketing and sales. They have a library built with the templates for each stage. We’ve found that the clickthrough rates for hot accounts are 2-4x higher. Marketing was taking a 100% lead-based approach, which presented a lot of challenges for our sales team. Click To Tweet.
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