Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
Hubspot
JULY 21, 2015
For what it's worth, HubSpot's CMO recommends the latter : "T he best way to help your sales team is to build brand awareness and create content that generates a lot of leads over time. At this stage of growth, there's likely a CMO or other head of marketing to whom all these employees report. Long-form/premium content: One employee.
28 
Let's personalize your content