Remove Click Rate Remove CPL Remove CTR Remove Open Rate
article thumbnail

The Ultimate B2B Marketing Glossary

Envy

BR is your website and/or email Bounce Rate. Churn rate. The Churn rate is the percentage of total customers who churn, and you'll track the churn rate to calculate overall CLTV and refine your marketing to retain these clients. Cost Per Click tells you how much it costs to get one person to click on your paid ad.

article thumbnail

Adapting and Evolving: The Ongoing Process of Marketing Goal Refinement

ClearVoice

Use it to measure KPIs such as website visits, pageviews, bounce rates , and conversion rates HubSpot Analytics: Provides analytics for inbound marketing, sales, and customer service. Use it to evaluate email marketing KPIs such as open rate , subscriber growth rate, and unsubscribe rate.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

The faster the follow-up with an SQL, the higher the close rate. . 4: Cost-Per-Lead (CPL). . CPL thresholds will vary quite a bit based on the product and industry. CPL thresholds will vary quite a bit based on the product and industry. Conversion rate, before and after. Email open and clickthrough rates.

article thumbnail

How to Optimize Convo Ads

Directive Agency

Total opens divided by total sends. Increase relevance through using dynamically inserted properties (such as %FIRSTNAME% or %COMPANYNAME%) or even tease an incentive you are offering so not only are they inclined to open the message, but interact with it to learn more: Click to Open Rate. Conversion Rate.

article thumbnail

8 B2B Digital Marketing Case Studies to Inspire You

Single Grain

The lock-screen ads received an average display click-through rate of 8% for their display ad campaign, which was significantly higher than the industry average of 0.47%. Additionally, they achieved 53% higher submission rates versus forms on their website, indicating that their approach resonated with their target audience.

article thumbnail

LinkedIn Ads for Enterprise B2B SaaS: The Only Guide You’ll Need

Single Grain

If you don’t already have a Campaign Manager account, click the following URL while you’re logged into your LinkedIn account: [link]. Retargeting campaigns will automatically send after hitting this threshold if you activated your campaign by clicking “Launch” during the setup process. Click-Through Rate. Cost per lead.

article thumbnail

Unlock the Secrets of an Effective Account Based Marketing Strategy!

The ABM Agency

Additionally, you may want to consider factors such as size of company, industry verticals they operate in, revenue growth rate over the past few years etc., This includes defining metrics such as cost per lead (CPL), cost per acquisition (CPA), return on ad spend (ROAS), etc., to find companies that meet your criteria.